Driving Digital Transformation
A Case Study on Adesa's Success with Product Evolve
Introduction
In this case study, we explore the successful digital transformation journey of Adesa, a leading automobile auction company, in collaboration with Product Evolve. Focusing on the development and launch of digital products, we highlight the key responsibilities undertaken by Product Evolve to drive the success of Adesa’s online platforms and mobile application.
Digital Products
Product Evolve partnered with Adesa to develop and launch the following digital products:
Adesa.com (Online Automobile Auction)
Product Evolve played a crucial role in enhancing Adesa’s online automobile auction platform, Adesa.com, ensuring a seamless user experience for both American and Canadian users.
Adesa.ca
Product Evolve contributed to the development and improvement of Adesa.ca, the Canadian counterpart of Adesa’s online auction platform, catering specifically to the Canadian market.
Adesa MarketPlace Mobile Application (Android & iOS):
Product Evolve led the development and launch of the Adesa MarketPlace mobile application, providing users with convenient access to Adesa’s auction services on their Android and iOS devices.
Responsibilities
Product Evolve took on various responsibilities to drive the successful implementation of digital products for Adesa:
Product Development
Product Evolve spearheaded the development of three crucial products:
- Watch List,
- Vehicle Details Page
- Adesa MarketPlace mobile application
These products were tailored to meet the needs of American and Canadian car auction sites, Adesa.com and Adesa.ca
User Onboarding
Product Evolve successfully launched products targeting new users, resulting in the onboarding of 500,000 new users in March 2019. This initiative expanded Adesa’s customer base and drove growth.
Corporate Customer Engagement
Product Evolve led the launch of the Watch List and Vehicle Details Page, specifically targeting corporate customers, including notable names such as General Motors, Ford, and BMW. This focus on corporate customers enhanced Adesa’s partnerships and strengthened their market position.
Sales Growth
Through the implementation of the digital products and strategic enhancements, Product Evolve contributed to a remarkable 70% increase in vehicle sales on Adesa.ca and Adesa.com within a span of six months.
Agile Product Management
Product Evolve established six product teams using the SAFe (Scaled Agile Framework) methodology. As a leader, they managed and mentored three scrum teams and six UX designers, ensuring efficient collaboration and productivity.
Roadmap Planning
Product Evolve worked closely with stakeholders to create roadmaps and plan Product Increments (PIs). These roadmaps guided the development process and ensured alignment with Adesa’s strategic objectives.
Collaboration and Integration
Product Evolve collaborated closely with web, AWS, and mobile application engineers on a daily basis, ensuring seamless integration of different systems. They also worked with DevOps to implement continuous integration and continuous delivery practices, enabling efficient development and deployment processes.
Results
The collaboration between Adesa and Product Evolve yielded significant results:
Enhanced User Experience
The development and launch of the Watch List, Vehicle Details Page, and Adesa MarketPlace mobile application improved the overall user experience, providing convenience, ease of use, and real-time access to auction services.
Increased User Base
The successful onboarding of 500,000 new users in March 2019 demonstrated the effectiveness of Product Evolve’s strategies in expanding Adesa’s customer base.
Corporate Partnerships
The targeted initiatives aimed at corporate customers, such as General Motors, Ford, and BMW, resulted in strengthened partnerships and increased engagement with key players in the automotive industry.
Sales Growth
The significant 70% increase in vehicle sales on Adesa.ca and Adesa.com within six months highlighted the positive impact of Product Evolve’s efforts in driving business growth.
Conclusion
Through their expertise in product development, agile methodologies, and strategic planning, Product Evolve played a pivotal role in Adesa’s successful digital transformation journey. The collaborative efforts resulted in the launch of user-centric digital products, increased sales, expanded user base, and strengthened partnerships with corporate customers. Adesa’s partnership with Product Evolve exemplifies the power of digital innovation in driving growth and success in the automotive auction industry.